Digital Marketing

Digital marketing is a term which refers to the promotion of products / services by utilizing the available technologies and digital platforms. Digital marketing is slightly different from traditional marketing. The key differences are that the channels and methods used allow the user to analyze marketing campaigns and distinguish what is working and what is not in real time

3 keys to successful digital marketing

In order to deliver an affective digital marketing campaign, you can expect to be able to:

  1. Manage customer relations across an array of channels (both traditional and digital)
  2. Extract and analyze vast amounts of data to allow decision making to be more efficient and promptly
  3. Respond, engage, and initiate interaction with customers on all platforms

Digital Marketing Services

  • Blogs / Content Creation

    Blogging allows visitors to your site to connect with you in a different way. This can be executed by engaging the user through questions or simply allowing the user to give their opinion. e.g. Feedback or Comments. Having rapport with new, old, and potential customers builds trust and also gives a personal touch to how your business operates. By having fresh content and regular blogs, you give Google and other search engines new content to index, thus allowing you to plug in keywords and taking you up the ranks in their search pages
  • Internet banner ads

    Banner ads are typically used to generate immediate sales. In this day and age banner ads also play a part in building brand recognition. By using good graphics and eye-catching colors, the ads become a useful marketing tool, even if the user does not click the banner. Ads are not limited to static images, we can add animations, slideshows or simply stream media to portray your brand or message to the user
  • Online video content

    Video content is a great way to portray your products/services; a simple but affective video can deliver an emotional, academic or historical image of your business. Viewers love to comment on videos, this will allow you to monitor what your consumers think of you as a business
  • Pay-per-click (PPC) advertising

    Reaching out to your target consumer can be made easier using this tool; targeting by location is the key benefit of PPC. Delivering the right ad at the right time to consumers when they are close by can result in a higher conversion rate. By using PPC a business can see results much faster than using organic methods, which would be a more long-term marketing strategy
  • Email marketing

    Email marketing, which is Cost effective compared to other methods such as printing and posting, can be very effective. By purchasing email-marketing software your business can track emails that have been opened, read and converted to interactions, making it very easy to identify where your campaign is going and how to improve it. Changes can me made promptly and efficiently compared to the printing and broadcasting methods
  • Mobile marketing (SMS, MMS, etc.)

    Unlike email, SMS doesn’t have to encounter spam filters; SMS’ are sent straight to the targeted consumer within seconds compared to other methods of communication